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Case Studies
 
These guides are in Adobe Acrobat PDF format. PDFDownload Adobe Acrobat Reader
 
News News
Officeworks - Officeworks get SMEs to take a seat online: (200k pdf)
Using the 'breaking news' sections of f2 Network's leading News sites - smh.com.au and theage.com.au Officeworks was able to target SME's and drive sales online. Read now

OptusNet Cable - Optus has the Net covered (200k pdf)
By sponsoring the Multimedia sections of the smh.com.au and theage.com.au, OptusNet were able to raise awareness of OptusNet cable Internet and convert dial-up users to OptusNet cable. Read now
 
Business and Finance Business and Finance
Westpac - Paving the way with online home loans! (200k pdf)
Westpac is in its third year of a strategic alliance with domain.com.au, ensuring that they are well placed to lead in the online home loan applications market. Read now

Conscious Investor - Conscious of reaching the right investors (200k pdf)
With the f2 Network, Conscious Investor was able to successfully target financially savvy professionals interested in Investment Analysis Software. Read now
 
Technology Technology
Toshiba - Toshiba makes its mark (200k pdf)
Together with Toshiba's agency, Carat, f2 Network developed a new ad format, 'The Watermark', allowing Toshiba to reach over 90,000 technology decision-makers. Read now

Peregrine Systems - Peregrine Systems increase local traffic by 20% (200k pdf)
By advertising on f2 Network's premier Business and IT sites and eNewsletters, local traffic to the Peregrine Systems website increased by 20% and downloads grew by 12%. Read now

Microsoft.NET - Online gives Microsoft.NET launch a lift (175k pdf)
To launch .NET to their Enterprise customers, Microsoft.NET included online advertising in their mix resulting in a significant increase in product awareness. Read now
 
Automotive Automotive
Volvo - ReVOLVOlutionising Prestige Car Sales (200k pdf)
By including online into their advertising mix Volvo optimised their campaign and halved their usual cost per acquisition. Read now

Mitsubishi - f2 Network increases Mitubishi's performance by 250% (200k pdf)
A study that f2 Network commissioned on a Mitsubishi campaign, showed that advertising in context drives awareness and message recall. Read now

NRMA - NRMA Drives business online (200k pdf)
Using drive.com.au, NRMA was able to build the usage of car insurance premium estimates online. Online now represents 30% of total premium estimates made. Read now
 
Employment Employment
Candle Recruitment - Recruitment with flare at Candle (200k pdf)
By partnering with f2 Network and mycareer.com.au Candle was able to fill 14 positions in 6-8 weeks. Today, 60% of Candle's positions are filled via the online channel. Read now
 
Property Property
Lend Lease - Multi-Channel Leads for Lend Lease (200k pdf)
Using a multi-channel advertising solution Lend Lease was able to raise awareness and generate qualified enquires from prospective property buyers. Read now

Taubmans - Paint your house with your mouse. (372k pdf)
Through integration with the domain.com.au site, Taubmans was able to drive users to their 603010 website, as well as increase retail point sales significantly. Read now
 
Lifestyle and Entertainment Lifestyle and Entertainment
Shopfast - ShopFast Proves Grocery Shopping Online Checks-Out! (200k pdf)
Since becoming a tenant on GoodShoppingGuide.com.au, ShopFast has found that this channel has been responsible for 1/3 of all their 'store traffic'. Read now

Qantas - Crisis Management at its Best (200k pdf)
Due to the flexible nature of the Internet, f2 Network was able to respond immediately when Qantas decided to honour Ansett passenger tickets. Read now

Webjet - Opt-in offers take-off for Webjet (200k pdf)
Webjet targeted f2 Network OfferWatch subscribers who had opted-in to receive special offers on travel. Within 7 days 300 leads were generated. Read now

Need it Now - When You "Need it Now" Online (343k pdf)
Using Goodshopping.com.au, Need It Now were able to increase brand awareness and attract high income, time-poor professionals comfortable transacting online. Read now

 

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