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Online AudiencesOnline Audiences
There are over 10.5 million Australians accessing the Internet at least once a month. More than half of them are accessing at least once a day.

The Internet is now an integral part of the Australian media landscape, with high penetration levels across a number of key audiences. Using information from Roy Morgan, Fairfax Digital has reviewed the audience incidence online, looks at how their media consumption habits have changed since using the Internet, and reviews the importance of the Internet to both purchase and selection decisions.

Take a look at the guide here.
Online AudiencesBusiness / Finance coverage in Australia
Fairfax Digital's Business / Finance sites reach an affluent, educated and involved audience.

Fairfax Digital boasts the largest Business/Finance news footprint in Australia, with the Business Day sections of smh.com.au, theage.com.au as well as moneymanager.com.au, tradingroom.com.au, directaccess.com.au and advertising representation for asx.com.au.

In May 2004, Fairfax Digital conducted research across its masthead business sites with an aim to
  • Identify their demographic profiles, and understand their Financial Investment motivations.
  • Identify site visitation habits across the Fairfax Digital portfolio, and other Business/Finance sites across satisfaction with news and analysis.
Online AudiencesProfiling the IT Audience
Fairfax Digital's Business / Finance sites reach an affluent, educated and involved audience.

Fairfax Digital boasts the largest Business/Finance news footprint in Australia, with the Business Day sections of smh.com.au, theage.com.au as well as moneymanager.com.au, tradingroom.com.au, directaccess.com.au and advertising representation for asx.com.au.

In May 2004, Fairfax Digital conducted research across its masthead business sites with an aim to
  • Identify their demographic profiles, and understand their Financial Investment motivations.
  • Identify site visitation habits across the Fairfax Digital portfolio, and other Business/Finance sites across satisfaction with news and analysis.
  • To find out more about the results of this survey, download the guide here.
To find out more about the results of this survey, download the guide here.

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